LEAH BENSON
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Copywriting Portfolio

Gladys Bikes

BRANDING / WEBSITE / SOCIAL MEDIA/ PR
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  • Conceived and created all aspects of unique brand identity
  • Designed and wrote all website copy
  • Independently managed and produced social media content on Instagram and Facebook, through March 1, 2020
  • Successfully implemented a zero dollar earned media marketing campaign that garnered the business local success and worldwide recognition







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Ride with GPS

COPY / EDITORIAL
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  • Wrote marketing copy for website, emails and advertisements --> 
  • Created News and Journal sections on website, collaborating with customers to research and write engaging stories
  • Developed company style guide for all written communication
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Bicycle Industry

IDEAS / CAMPAIGNS/ PRESENTATIONS 
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  • Worked behind the scenes to create the #mybeginnercxstory campaign, in an effort to draw attention the diversity of ways that women, trans and non-binary racers come to the sport
  • Partnered with BikePortland to plan and create content for Women's Bike Month, both on the blog and social media
  • Wrote and delivered several presentations about the intersection of bicycles and gender and national bike conferences
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