Gladys Bikes

BRANDING / WEBSITE / SOCIAL MEDIA/ PR
​

• Conceived and created all aspects of unique brand identity
• Designed and wrote all website copy
• Independently managed and produced social media content on Instagram and Facebook, through March 1, 2020
• Successfully implemented a zero dollar earned media marketing campaign that garnered the business local success and worldwide recognition

Ride with GPS

COPY / EDITORIAL
​

• Wrote marketing copy for website, emails and advertisements --> 
• Created News and Journal sections on website, collaborating with customers to research and write engaging stories
• Developed company style guide for all written communication

Bicycle Industry

IDEAS / CAMPAIGNS/ PRESENTATIONS 
​

• Worked behind the scenes to create the #mybeginnercxstory campaign, in an effort to draw attention the diversity of ways that women, trans and non-binary racers come to the sport
• Partnered with BikePortland to plan and create content for Women's Bike Month, both on the blog and social media
• Wrote and delivered several presentations about the intersection of bicycles and gender and national bike conferences